We're building Doro for people like us: avid social media users who love going out to eat.
When creating Doro, we noticed two things:
1.Gen Z lives on social media and loves discovering new food spots, but eating out adds up quickly, especially for the average college student.
2.At the same time, local restaurants want to attract more Gen Z customers but often don't know how. Influencer marketing is expensive, and managing social media can be time consuming and costly.
So we came up with a solution:
What if everyday Gen Z users became the influencers? No need for millions of followers—creators on Doro link their social media accounts with at least 500 followers to join campaigns. No need for massive ad budgets, just real people sharing real experiences in exchange for rewards.
We're starting in the Boston area.
Meet the Founders
Passionate advocates for community connection and local business support
Alexina McQuilkin
Co-Founder & CEO
Alex founded Doro with a passion for discovery and innovation, turning her vision into reality by creating a platform that brings people together through unique experiences. Her leadership and creativity have driven Doro from concept to development, shaping it into what it is today.
Brandon Mills
Co-Founder & CTO
Brandon leads the tech at Doro, building the platform from the ground up with a focus on scalability, performance, and innovation. He turns ideas into reliable, maintainable software, ensuring the product supports sustainable growth while staying secure, efficient, and aligned with the company's long-term mission and goals.
George Cobi
Co-Founder & COO
George guides Doro's financial direction and growth, making sure every decision supports the company's long-term mission. With insight and precision, he creates strong business relationships and ensures smart, sustainable scaling, turning strategy into meaningful outcomes that help Doro thrive and benefit local communities.
Our Company Goals
The core objectives that drive everything we do at Doro
Strengthen Communities
Build stronger connections between neighbors and foster a sense of local pride and belonging.
Support Small Businesses
Increase visibility and foot traffic for independent shops, restaurants, and service providers.
Preserve Local Character
Help maintain the unique personality and charm that makes each neighborhood special.
Enable Discovery
Make it easy for people to find and experience the hidden gems in their own backyard.
Press & Media
News coverage and recognition of our mission to strengthen local communities
"Putting Local Businesses Back On the Map"
Entrepreneurship podcast hosted by Evan Walsh. Alexina and George share their experience with working on Local Treasure while still in school and the future for Local Treasure.
June 7th 2025"Passion Meets Persevance"
Alexina was featured in Babson College's GEM Report and highlighted for women entrepreneurs showing resilience, adaptability and impact.
March 14th 2025"In the Shark Tank..."🦈
Alexina pitched Local Treasure in front of Daymond John from Shark Tank at the Pheonix Tank event.
September 30th 2023"Massachusetts Teen Gamifies In-Store Shopping"
Alexina was highlighted for the early stages of developing Local Treasure while in high school.
January 18th 2022For press inquiries and media kits, please contact:
info@getdoro.coOur Values
Authenticity
We celebrate genuine local experiences and honest community connections.
Inclusivity
Every business and community member deserves equal opportunity to participate and thrive.
Sustainability
Supporting local businesses creates resilient communities and sustainable economies.